Bicycle issues are often ignored. Change can happen, however, by asserting our positions. These pointers, learned through many years of successful advocacy, may help.

1. Set reasonable, specific and achievable goals.

2. Involve as many groups as possible. "Coalitions" succeed because they represent more people and multiple interests. One person can be easily ignored; coalitions can't.

3. Know the political and administrative context. How are decisions made? Who makes them? Who controls the budgets? What opportunities are provided for public input?

4. Don't be afraid to contact the appropriate politicians. They value your opinion. Besides, it's their job to represent you.

5. Do your homework beforehand. Even better, do their homework. Stress dollar savings and alternative funding sources - "the bottom line". Demonstrate that your proposal is reasonable and affordable.

6. A meeting is better than a letter, a letter is better than a phone call, and a phone call is much better than a name on a petition.

7. With all the contacts, begin by summarizing your position/request. Be brief. focus on the main issues. Use statistics and experiences to support your argument. Keep your tone positive; anger alienates people.

8. Cultivate media support. Newspaper articles in particular have tremendous political clout. Capture media interest by staging unusual events, with "photo opportunities" for newspapers and "sound bites" for television coverage. consider having a spokesperson --perhaps a local politician or celebrity - to champion your cause.

9. Be persistent. Any organization - especially a government bureaucracy- is resistant to Change.

10. Nurture positive energy. Thank people for their support. Respect different opinions. Cultivate your allies. Avoid antagonizing people and organizations. Celebrate victories. Make sure that you have funwhile you change the world!